So PR - An award-winning, multi-discipline PR company with a national & international client base.

Sun shines on roofing firm

We made them the 'Solar Kings of Yorkshire'

The Challenge

To make the Yorkshire-based Ploughcroft stand out from the thousands of other new solar roof installers which have cropped up since the government's 1st April 2010 Feed-in-Tariff initiative was launched.

Strategy & Tactics

• Promote Ploughcroft's MD as the UK's solar roofing guru through expert opinion articles in key roofing, renewable energy, building and plumbing trade magazines
• Maximise happy customers and use them as case studies for local media
• Get interest from national media by demonstrating the company is the leader in solar innovation and customer service - UK solar product firsts from Ploughcroft
• Position Ploughcroft as an award winning firm by submitting high quality entries to all the relevant business awards

Results

In just four months, SO PR secured over £20K's worth of regional and trade media coverage, and in Spring 2011 four of the top national consumer home improvement magazines will be featuring Ploughcroft. The company also recently won the Best SME Award at the Halifax Courier 2010 Business Awards thanks to SO PR's punchy, results -focused award entry.