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SO goes back to school with Helix

Appropriately (since our address is ‘The Old School'), SO has been retained by Helix, the expert in school tools.

With products ranging from the perennially popular Oxford Maths Set (a top seller for over 70 years) to the shatter-resistant ruler, technical drawing sets, and a huge range of pencil cases, Helix is the leading distributor of innovative education and stationery products.

SO will be working hard to raise Helix's profile with a national media-relations programme, particularly around their sponsorship of the UK Mathematics Trust's 2009 Team Maths Challenge (based at the University of Leeds), aimed at secondary-school pupils.